It's the season of change and the team at Bluethumb has been hard at work to improve the Bluethumb experience, for both artists and collectors. In this spirit, we have some major changes coming soon and we wanted to take some time and detail them for you.

Just before we jump in, keep in mind that you don't have to do anything. Read through the details below to understand how it all works.

So what changes are on the horizon? 

Firstly - Payment plans for collectors

There's been growing demand from our existing collectors over a long period of time now. So we're introducing 4 new payment methods designed to make buying art easier and more enjoyable. These are 'buy now, pay later' payment plans and detailed below. We'll explain how this works for you as an artist in the next section below.

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Art Money - Art Money provides collectors an interest free payment plan (10 instalments over 10 months). You can read more on the Art Money website about how it works for art collectors.

Art Money is gathering momentum with galleries and collectors with it's solid branding, presence at art events and high credit limit of $50,000 p/a. Bluethumb has had it on site for a while and we've seen it help collectors to purchase artworks which they otherwise couldn't afford. So it increases sales, and helps collectors buy more valuable art.  

It is a free service for collectors to encourage buying and they earn their income by charging sellers a 10% commission per sale. On Bluethumb, for each sale, we share this fee with the artists at the same rate as artworks are paid out at. Here's the detailed breakdown on payments.

Here are some key points - 

  • Artwork is shipped immediately and Artist payments are as per normal (ie no delay). 
  • 10% Art Money cost is split between Bluethumb and artist. 
  • 7 day returns policy applies as per normal.

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Afterpay and Zip

Chances are you've already heard of one or both of these services. Individually and combined they are huge. Afterpay report having approx 3.6 million (Aussie) users and Zip around 1.2 million. So as sellers of art, the strength and size of their audience is very compelling. 

Both of these services charge sellers a fee (like Art Money). It varies depending on the scenario but will range from 4.6% (Zip Money) to 6.6% (Afterpay). For simplicity Bluethumb will pass on an amount at the lower end of this scale and keep it at a round 5% regardless of order. If an artwork is bought with either of these services, they're shipped immediately with no delays and payments to you will be made on time (7 days after delivery) as per normal. 7 day returns policy applies as per normal.

The 5% fee is shared between the artists and Bluethumb. You can read the breakdown here in this article.

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Bluethumb Layby

This is Bluethumb's own layby designed to be simple and risk free for both the collectors and the artist.

There's no additional fee/commission to the artist in this case. The buyer secures the artwork agrees to pay in 4 fortnightly payments. In this period of 6 weeks, the artwork stays with the artist. Once the full payment is received, we ship the artwork to them and the artist is paid 7 days after delivery.

7 day returns policy applies as per normal.

Payment break down is as per a normal sale.

Note: Bluethumb Layby and Art Money will be available on site end of March (2019) and Afterpay and Zip will be available towards the end of April (2019).

  • Afterpay - Available only on orders under $1000
  • Art Money and Bluethumb Layby - Available on orders over $1000
  • Zip - Available on all orders

Optional Promotions Opt-in

All artists on Bluethumb are now automatically opted in to Bluethumb's promotions (this was an optional service prior to March-19). In a nut-shell, this means that all artists are now automatically promoted and advertised by Bluethumb on various channels (online and print). You can read more on this topic here.

What can you do to take advantage of these services?

  • Learn more on how you can use Bluethumb and other payment methods when you're marketing your work on your websites and portfolios. Giving the options to pay for your work in part-payments will open up a whole new market and intent for your art.
  • Understand more how Afterpay, Zip and Art Money works
  • Take advantage of Bluethumb's extensive marketing and promotional reach by linking your Facebook and Instagram accounts, and websites to your Bluethumb profile (re-targeting and dynamic ads etc.).
  • Include these in your newsletters to your followers so they know you're offering these services soon.

To wrap up

We're really excited about these new developments.  A significant amount of research, planning, negotiation, design and development has gone into these upgrades. We strongly believe this is a positive step in the road to getting more art on walls and building Australia's art market, and supporting you our wonderful artists. 

Afterpay - has the capacity to drive significant new buyers (errr up to 3.6M)  to Bluethumb artists and in particular opens up art collecting to a younger demographic. We're looking forward to this and the fun new advertising campaigns we can create. Zip is similar to Afterpay and adds another great credit option into the mix.

Art Money has been a reliable partner to Bluethumb, helping collectors acquire more valuable pieces and build a collection. Now like Bluethumb Layby we're making it more visible to collectors and easier to action.  

All in all, we're expecting big things and a healthy increase in original artworks heading to happy new homes. 

We hope you'll embrace this mission, the positive changes (and their foibles) and of course continue to produce such amazing artworks.  

So onwards and upwards!

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