Separate to alt text, the keywords - also known as #tags - you choose when uploading are used by people to discover artworks by a common theme.
They help inform both the Bluethumb search bar results, and how your artwork is grouped with others sharing the same tag.
The key here is to be relevant.
Judicious use of 5x keywords that accurately describe your artwork, is far more beneficial than 'stuffing' a string of popular but irrelevant words.
For example, if you upload a painting of a bicycle rusting in a green field, don't tag it #TourDeFrance, #mountains, #fastbike or other keywords that may feel loosely related, but are not relevant to your artwork at all.
Put yourself in the shoes of a potential buyer.
Let's say I am indeed looking for 'Tour de France' paintings. I see the #TourDeFrance tag, click on it, and a display of matched artworks appears on my screen. Although your rusty bike will match in my results too, it's really not what I'm looking for. It's a put-off.
Keep the following tips in mind, and you'll be a keyword master in no time. Something your artworks and potential buyers will thank you for:
Choose up to 10 keywords max
Be accurate and honest with your keyword descriptions
Use individual words (#bike, #field), rather than stringing words together (#bike in a field)
Avoid variations or plural versions of the same tag (#bike, #bikes, #bicycle). Make each different. Make each count
Avoid using colour keywords. We add the colour for you automatically (based on the colours swatches selected during upload)
Your keywords will appear as #tags at the bottom of your new artwork listing page, just beneath the ADD TO CART button, and ready for browsing art collectors to click on.