Bluethumb Inbox provides a safe and easy way for collectors to reach out to their favourite artists: not just for questions, but also just to share their admiration of their work. The Inbox makes for a more personal and direct conversation with artists. It's especially handy when you're working on a custom request or a commissioned artwork so that you can discuss the finest of details directly without any interruptions.
As it's a powerful tool with a lot of potential, we've put together a few tips and recommended practices on what's okay, what's expected, and how to go the extra mile to convert a 'maybe' to a definite sale.
If they've reached out, they're interested
If they've taken the leap to send you a message, and they seem interested - they are!
Sometimes people just need some reassurance to pull the trigger - and if it comes from the artist directly, there's nothing better than that.
Tell them their purchase is safe with Bluethumb's 7-day free returns service where Bluethumb pays for the return freight if they want to return something and they get their money back in full.
If you think they need assistance with something else, ask the Bluethumb team - we'll be more than happy to give them a call.
Sometimes collectors want to see more photos of an artwork to get a feel of how it would look in person.
When asked for photos, send a few, taken from different angles.
When people ask for more photos of a piece:
Offer them photos from all angles.
Take at least 1-2 photos where the whole artwork is in the frame.
Show details (close-ups), sides and back.
Show frame if it's already framed.
This helps a collector see your work on their walls. Detailed photos help them feel safer about the artwork quality and colours too.
Didn't hear back from them? Following up is a must - people forget.
Just like you and us - art collectors get busy and forget. Following up after a couple of days is not just encouraged but appreciated by the collectors.
Up to 3 follow-up messages are fine.
Give them 1-2 days after your initial reply before you follow up.
Remember that they receive an email and a text message - so don't follow up after midnight :)
A gentle "Just checking in" is a great way to follow up, or "Making sure you received my messages" is a good starter too.
If you still don't hear back from the collector after 1-2 follow ups, check with the team at Bluethumb to make sure your emails have been delivered. Sometimes people do put incorrect emails and never receive your messages.
You're on holiday - let them buy now and dispatch later!
If someone wants to buy an artwork and you're not able to dispatch it immediately, you can ask them to secure the artwork now by ordering it, and dispatch it when you're back. Just let them know when that will be and they can make the decision to go ahead if they're happy to wait.
If someone has reached out to purchase, they already love your art - so waiting a few extra days or weeks won't deter them as long as they can acquire the piece and don't lose out.
Artwork temporarily unavailable? Sell now, dispatch later!
If someone wants to buy an artwork that's not with you at the moment but is available for sale, let them know when you will be able to get the piece on its way to them and that they can still make it theirs by purchasing now.
Remember, people are okay to wait for something they love - and they love your work if you've heard from them.
Want to offer them a discount? Do!
Discounts are often seen as annoying - but people do love a deal. If you think a small discount can get them over the line, and you're happy to do that, go for it.
Ask the team at Bluethumb to create a custom code for you and you can share it with them.
They want to see your future works - ask them to follow you
When people follow you, they receive emails when you upload new works on Bluethumb. This offers them a chance to see your work first before anyone else!
When commissioning an artwork - make sure you follow these steps or talk to the team at Bluethumb
Use the price calculator to quote accurately
Give them one single price (don't give them a breakdown)
Set expectations on when it'll be finished
Studio visits are great when people want to see your work in person before committing
If you're open, invite them to it and ask them to place the order on Bluethumb - and they can take it with them
If you'd like to organise a discount for the studio visit (e.g. if they're buying more than 1 piece) talk to the team at Bluethumb to organise a custom one.
Conversations are monitored by Bluethumb's systems to control any spam or malicious intentions. If you see that a message has been retracted, that might be due to it containing personal contact details, direct deal offers or any unsafe links or malicious messages. If you're not sure, go through our Communication guidelines and terms for details.
Bluethumb Inbox is a great tool which puts you in touch with real collectors who are interested in your work. Make sure you make the most of it as you would with someone in person.
If the team here at Bluethumb can help you with anything, just let us know!
Your Team at Bluethumb 💙👍🏼