Following the recent launch of the new artist profile, we're proud to unveil an improved dashboard. Available now to all Bluethumb artists. You'll find it there ready to go when you next login.
Designed and tested with input from Bluethumb artists, your dashboard now provides greater depth and intelligence. We know how vital it is to be able to monitor the performance of your Bluethumb artworks. We hope - we know - this version will help.
The new dashboard improves on the old version in many ways. In a nutshell though, we've designed it to help you see more, in order to help you sell more.
Or read below for a quick recap on how we've made a good dashboard even better.
1) Summary figures
These are the blue boxes along the top of your dashboard, and show a snapshot of key metrics at a glance. These summaries change to reflect real time events - e.g. if you have five new followers, but two people 'unfollow' you, the total will show as 3 followers.
Total sales - a total of your Bluethumb sales.
Sold artwork - number of artworks you've sold on Bluethumb (excluding those marked as sold by you).
Followers - the number of site visitors who are following your profile and will be emailed when you upload a new artwork (depending on their mail settings; remember, regular uploads help to get the most out of this feature).
Available art - total number of artwork available for sale. NOTE this includes art that is marked unavailable for a select period of time, but does not include draft uploads.
Total value - the total value of all your available art listed for sale on Bluethumb.
2) Traffic graph visualisation
View how often your artworks have appeared across all of Bluethumb, plus how collectors have seen and engaged with your artworks across a number of time periods, including daily, weekly and monthly.
These numbers are reflected as a total.
NOTE a new change is we no longer count you (the artist) viewing your own pages. For this reason you may see a shift in the numbers you are used to seeing, though the traffic now better represents unbiased collector behaviour.
To summarise the three metrics which feed into this visualisation:
Artwork view - counts each time a collector clicks through to view one of your artworks
Profile view - counts each time a collector clicks through to your artist profile page
Impressions - counts each time a collector sees one of your artworks anywhere on Bluethumb outside of your profile page (which as above, is counted as a Profile view). This could be the new art page, featured artist page, a curation. Or perhaps you'll see a big spike after being featured on the homepage
3) Recognition visualisation
Track your fan and follower behaviour. Follow the Bluethumb blog artist tips to monitor changes in activity.
Same as the traffic visualisation, this can be filtered by daily, weekly and monthly time periods. Again, your own activity will not be counted.
These numbers are also reflected as a total of new recognitions only, e.g. if you have five new followers, but two people 'unfollow' you, the total will remain as 5x followers.
To summarise the four metrics which feed into this visualisation:
Favourites - counts each time one of your artworks has been added to a collector's saved favourites lists (by clicking on the blue heart icon)
Followers - counts each time a collector clicks on the follow button on your profile page
Shares - counts each time a collector has shared one of your artworks using either the little round Facebook, Twitter, Pinterest or Email icon that sits beneath the main image on each individual artwork page
Add to cart - counts each time a collector has clicked the Add To Cart button on your artwork page. This indicates keen interest from a collector, and is often a precursor to a sale. Our sales team monitors this signal particularly closely!
4) Artwork tracker
A handy reference to monitor your upload activity and sold art on a monthly basis.
To summarise the two metrics which feed into this tracker:
New uploads - number of artworks uploaded within the last six months
Sold artworks - artworks sold through Bluethumb during the last six months
5) Enhanced Profile - individual artworks level tracker
A more advanced artwork-by-artwork level of analytics.
Are you a Featured Artist? Click here to learn more about how to earn an Enhanced Profile for free.
What does a flat line mean?
Data was not being collected at this time. For example the tracking of impressions starts from January 2019.
Have I lost my historical data?
No. Most users will have traffic data dating back to late December, 2018. We are currently in the process of migrating data from before January, 2018. There's a lot of data (!) so this will take several weeks.
What are the two axes?
The x-axis reflects the time period you have selected. The y-axis will vary by visualisation. Blue is the axis for impressions, and black reflects the titles of each visualisation, so will vary.
What does it mean when someone adds me to their cart, but doesn’t transact?
Someone adding your artwork to their cart is a good thing! They have expressed interest in the artwork. Some users will do this to create a shortlist and some will take several days to decide on an artwork, so look at it as encouraging. Bluethumb sends these users a reminder that your artwork is sitting in their cart and we retain it for their next visit.
How do I get more visibility?
Be sure to keep an eye on the Bluethumb blog for all of the latest artist tips and tricks. The team is always creating new articles and content to help our artists get the most out of their Bluethumb tools.
How about prints? How are they tracked?
For those artists selling limited edition prints, it's important to note your dashboard tracks each artwork upload only. For example, if you have uploaded three artworks - two being one-off originals, and one available in a limited edition run of 50 prints - the dashboard will track behaviour and totals for three artworks only. We may look to change this in the future should there be more demand from artists for this feature.