🔒 Beta Program — Invite Only
Artist Advertising is currently in beta and available to a select group of artists only. If you've received an invitation to participate, welcome — and thank you for being part of the pilot.
Get your work in front of thousands of Bluethumb collectors
Most artwork doesn't sell because it isn't seen, not because collectors aren't buying.
On average, it takes 100 views to make a sale. Our new Artist Ads put your work in front of Bluethumb's collector audience: people who are actively browsing, saving, and buying Australian art. These new ad placements give you a direct path to those views.
Choose from three formats across our email and social media channels, each reaching collectors at a different point in their buying journey. Each format has a limited number of spots per month. If spots are full, you'll be placed on the waitlist for the following month.
Collector Email Feature
Our collector email list aren't casual browsers, they're people who are seeking to discover and buy Australian art on Bluethumb.
Best for: artists who want maximum buyer intent with high reach.
What's included:
1x content block featuring your artworks displayed in a GIF and a blurb about you in a collector email
Direct link to your Bluethumb artist page
Estimated delivered to: 20,000–40,000 subscribed collectors per send
Only 8 spots available this month
Professionally produced and published by Bluethumb's team
Price: $600
Example of a collector email feature:
Instagram Grid Feature
A high-reach carousel post dedicated to your artwork on Bluethumb's Instagram account that tags your account and highlights your
drives collectors to your work.
Best for: artists who want strong reach and exposure through Bluethumb's audience.
What's included:
1x professionally produced carousel post on Bluethumb's feed featuring your artwork
Your Instagram account tagged in the post
Estimated reach: 5,000–10,000 art lovers
Only 8 spots available this month
Professionally produced and published by Bluethumb's team
Price: $500
Requirements: maintain a link to your Bluethumb profile in your Instagram bio for 30 days post-feature, so collectors can shop your work
Example of an Instagram carousel post feature:
Instagram Story Feature
Get your work in front of Bluethumb's Instagram audience for 24 hours with an Instagram story feature. Our team handles everything, from selecting your artwork to creating and publishing the story.
Best for: artists who want a low-barrier way to start advertising and get their work seen quickly.
What's included:
1 suite of Instagram Story posts featuring your artwork
Direct link to Bluethumb artist page
Estimated reach: 1,000–5,000 art lovers
Only 12 spots available this month
Professionally produced and published by Bluethumb's team
Price: $300
Example of an Instagram story feature:
Have questions?
For more information, please read our Artist Advertising FAQs.