Bluethumb has grown into Australia’s leading online art marketplace — with 8M+ artwork page views, 100K+ add-to-cart events, and $60M+ paid out to artists over the past 13 years.
As the cost of reaching collectors continues to rise, we’re making a 5% adjustment to our commission rate. This change helps us continue investing in marketing, technology, and service to ensure your artwork is seen, shared, and sold in an increasingly competitive landscape.
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What is the new commission rate?
On the 9th of May 2025, Bluethumb’s standard commission will increase from 30% + GST to 35% + GST.
This commission applies to all artwork sales. Please see the example below for a commission breakdown.
Who is affected by this change?
The new commission rate applies to all artists selling on Bluethumb, whether on a free or paid Pro plan.
Why have the commission rates changed?
There is no one single reason for this decision having been made. Due to rising operational, marketing, technology and business costs over the last several years, we have made the difficult decision to adjust our commission rates.
This change is necessary to continue delivering high-quality service to all our artists and buyers and ensure that Bluethumb remains a competitive and growing business.
This change is about investing in your success and creating a more sustainable future for Australian artists selling online. We continue to offer one of the best payout rates for artists globally.
What do I need to do?
No immediate action is required — the new rate will be automatically applied to all sales from the 9th of May, 2025.
However, we encourage you to review and adjust your current listing prices to accommodate the commission change. Please log into your artist account and manually update your artwork prices before the planned change comes into effect on the 9th of May, 2025.
What about the artworks previously listed under the lower commission rate?
The new commission rate will apply to all sales through Bluethumb from May 9th 2025. This includes works that have been listed under the previous commission rate.
You may want to amend your listing prices to account for the commission rate change. In this case, please log into your account and take any necessary action.
How Bluethumb Invests in Supporting Artists
Bluethumb’s commission is reinvested to help your art be seen, sold, and celebrated by:
Improving and maintaining the Bluethumb website
Building new tools and features for artists
Growing our team to support you better
Handling logistics, customer service, and secure transactions
Marketing your art to Australia’s largest audience of art buyers
How can I provide Feedback?
We understand this change's impact on artists and that you may wish to provide direct feedback to the business. Please click the button below to share your feedback. This will then be shared with the entire business for review.